Digital Content Executive
Join us on the Journey...
National Express are recruiting an experienced Digital Content Executive to join our team. Based at our Head Office in Digbeth. The successful candidate will bring creativity to everything they do, manage and push our webpages forward with a keen eye for detail, and maintain a positive attitude throughout. Leading and assisting on any content projects from multiple National Express brands to ensure new website developments are used effectively and our new tone of voice is demonstrated across all channels.
What you'll do:
- Design and implementation of integrated webpages for all NX and DX entities
- Create and control a digital space that envelops multiple websites, blogs and social media channels, promoting our key values and customer-focused approach, as we inform and offer their best possible transport solutions
- Able to serve many different departments with their content needs, from new webpages, to writing and editing copy, as well as offering sound and flexible advice and feedback when required
- Follow a content plan that can be developed throughout the year, collaborating with stakeholders from across the business to ensure their digital marketing needs are met
- Uphold the business’ tone of voice and core values within all copy across the website, as well as third-party activity
- Make clear and informed decisions for the direction of content, using data analytics to provide evidence for content changes and website development
- Work alongside our skilled team of developers to build new functionality for the website, providing versatility and greater depth of what can be achieved when communicating with customers.
- Comfortable in owning a digital space and questioning ideas or plans to ensure the highest standard of user experience is met.
- Versatile in writing both formal and informal styles in a fast-paced environment, especially when effectively communicating during time-sensitive situations
- Able to inspect content with a keen eye for detail, having the final say and ensuring everything we do is error-free
- Can look at content through the eye of the customer, acting creatively without being influenced by internal terminology or technical jargon
- Manage and maintain relationships with a variety of stakeholders and co-workers in different fields and from different backgrounds
- Set and own various metrics related to your area and monitor the impact of new content
What you'll need:
- Experience in using CMS to build and maintain websites
- Copywriting experience for a range of audiences, particularly with SEO in mind
- Educated to degree level or equivalent qualification or qualified by experience
- Self motivated, intellectually curious and able to work on own initiative
- Excellent interpersonal, communications and presentation skills
- Strong analytical skills and numerate
- Well organised, responsive and able to work with multiple priorities
- Detailed and broad experience in managing multiple stakeholders, from various business functions and varying levels of seniority
- Proficient user of Microsoft Office & Google programmes – especially Excel, Word and Powerpoint, including charts, formulas, and tables, activity plans
- The role may involve travel to other sites and offices
What we offer in return for your hard work and commitment...
- Free Bus & Coach travel for yourself on the National Express network
- Complimentary coach travel for a Nominated Person or complimentary bus travel for a Spouse or Partner on the National Express network
- Life Assurance
- Company pension
- Employee Assistance programme
- Private online GP service
National Express is committed to creating an inclusive workplace that reflects the diverse communities we serve and we positively encourage applications from all sectors of the community.
We are a Disability Confident Committed employer and should you require any adjustments at any stage of the recruitment process please let us know.
We reserve the right to close this advert early if we receive a high volume of applications before the advertised closed date.
Things to Note...
At National Express, we are really proud of our health and safety record and as a result, we operate a Drugs and Alcohol Policy which is applicable to all employees.
As part of your initial assessment, we will complete Drug and Alcohol testing and you may be subject to random tests during your employment.