Senior CRM Manager

Salary: £55,000 per annum

Working Pattern: Full Time

Contract Type: Permanent

Closing Date: Wed 05 Feb 2025 - 11:59 pm

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Senior CRM Manager

National Express House, Mill Lane, Birmingham, B5 6DD

Apply Now

Join us on the Journey...

National Express are recruiting an experienced Senior CRM Manager to join the team. Based at our Head Office in Digbeth. The successful candidate will be responsible for developing and executing successful CRM and loyalty campaigns that drive customer engagement, retention, referral and loyalty, as well as using CRM activity to generate significant revenue for the business. You will work closely with teams across the business including commercial, marketing, customer experience, product and analytics to ensure that CRM campaigns are aligned with business objectives and customer needs.

What you'll do:

Develop and implement CRM and loyalty strategies for our Bus, Coach and Transport Solutions products
Collaborate with commercial, marketing, product, customer experience and analytics teams to ensure that campaigns align with business objectives and customer needs
Develop segmented customer journeys and personalised campaigns based on customer behaviour and preference, to increase engagement, retention, referral and loyalty
Conduct A/B testing and optimisation to improve campaign performance and customer experience
Develop and execute targeted email campaigns that drive customer engagement, increase retention and loyalty, and generate revenue growth
Analyse campaign data to measure and report on campaign effectiveness, including KPIs such as open rates, click-through rates, conversion rates, and revenue generated
Continuously monitor industry trends and best practices to identify opportunities for innovation and improvement in CRM campaigns
Develop and manage campaign schedules and budgets
Provide regular updates and reports for senior management on campaign performance and delivered ROI
Work with external vendors and agencies as needed to support campaign development and execution such as abandoned basket retargeting
Manage and develop the CRM team

What you'll need:

Educated to degree level with a minimum of 3 years experience in a similar role
Proficient in CRM platforms such as Salesforce, Marketing Cloud, Hubspot etc
Experience with analytics tools such as Google Analytics and Adobe Analytics
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Strong project management skills, with the ability to manage multiple projects simultaneously
Strong understanding of email marketing best practices and regulations
Have team management experience

What we offer in return for your hard work and commitment...

Free Bus & Coach travel for yourself
Complimentary coach travel for a Nominated Person or complimentary bus travel for a Spouse or Partner
50% discount for friends and family on full fares on our coach services
Life Assurance
Company pension
Employee Assistance programme
Private online GP service

National Express is committed to creating an inclusive workplace that reflects the diverse communities we serve and we positively encourage applications from all sectors of the community.

We are a Disability Confident Committed employer and should you require any adjustments at any stage of the recruitment process please let us know.

We reserve the right to close this advert early if we receive a high volume of applications before the advertised closed date.

Things to Note...

At National Express, we are really proud of our health and safety record and as a result, we operate a Drugs and Alcohol Policy which is applicable to all employees.

As part of your initial assessment, we will complete Drug and Alcohol testing and you may be subject to random tests during your employment.

You are applying for...

Senior CRM Manager

Salary: £55,000 per annum

Working Pattern: Full Time

Contract Type: Permanent

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Inclusivity is at the heart of what we do at National Express. We are a Disability Confident Committed organisation and will offer an interview to candidates with disabilities or long-term conditions who meet the minimum skills criteria for the role. If you have a disability or long term condition and need us to make any adjustments or do anything differently for your interview, please let us know below?

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