Marketing Manager
Join us on the Journey...
National Express are recruiting an experienced Marketing Manager to join us on a fixed term basis of 12 months. Based at our Head Office in Digbeth, the successful candidate will report to and support our Senior Brand Marketing Manager - UK. They will also work closely with our Performance Marketing and Customer Data, Insight and Research teams, as well as our Commercial and Customer Experience teams to ensure that all campaigns support and drive our commercial targets, are customer centric and are developed from robust research and insight.
What you'll do:
- Support development and lead delivery of brand, partnerships and student marketing activity for Coach
- Ensure all campaigns are developed using research and insight to inform target audience, media and creative
- Collaborate closely with the Commercial team to ensure as and where necessary campaign activity is planned in line with commercial priorities
- Work alongside the Performance Marketing /Content team to ensure integration of brand strategy across organic channels
- Work closely with Marketing Services and Ecommerce teams to deliver through the line integrated activity and a seamless customer experience both physically and digitally
- Assist in the production process of all campaign activity, ensuring that all work is developed and produced on time and within budget
- Support the Senior Marketing Manager in the development of presentations and accompanying material in order to gain support and buy-in from senior stakeholders
- Ensure a robust process for measurement of key KPIs and campaign objectives is in place for all activity and optimise and extract key insights for future activity and best practice across the wider team
- Monitor the wider industry and identify and exploit emerging trends and new developments
- Build and maintain strong relationships with external agencies and internal stakeholders
- Ensure all activity is in budget and financial processes are in place with relevant stakeholders
What you'll need:
- 2 years' experience of marketing and campaign management and delivery
- Knowledge/experience of using Social Media platform for content
- Computer literate
What we offer in return for your hard work and commitment...
- Free Bus & Coach travel for yourself on the National Express network
- Complimentary coach travel for a Nominated Person or complimentary bus travel for a Spouse or Partner on the National Express network
- Life Assurance
- Company pension
- Employee Assistance programme
- Private online GP service
National Express is committed to creating an inclusive workplace that reflects the diverse communities we serve and we positively encourage applications from all sectors of the community.
We are a Disability Confident Committed employer and should you require any adjustments at any stage of the recruitment process please let us know.
We reserve the right to close this advert early if we receive a high volume of applications before the advertised closed date.
Things to Note...
At National Express, we are really proud of our health and safety record and as a result, we operate a Drugs and Alcohol Policy which is applicable to all employees.
As part of your initial assessment, we will complete Drug and Alcohol testing and you may be subject to random tests during your employment.